Each and every business has a logo now days. Sometimes you would see caricature of a chicken washing smiling at you and when you read below you find out that the chicken was actually the brand logo of an industrial detergent. Now your mind wanders about the possible relationship between the brand of an industrial detergent and the chicken.
Brand identity is a vast feild. There are even researchers at universities like Harvard and Yale who study these subjects religiously. One thing every one agrees upon is that a good logo design has the single most crucial role in the entire brand identity scheme.
But then what is a good logo design? What are the characterstics of it and hwo do you recognize it?
lets go back to the example we discussed in the beginning of the post. The chicken representing a detergent powder. When your mind wandered you looked for more clues and you found out that the detergent is actually called Chickly-Chick detergent powder. Now you understand the relationship between the character of the logo and the product or the brand it is representing. So basically it was a good logo, because it gives the viewer the impression that directly represents the name of their product. This chicken on their logo is so freakishly happy that it would be hard for viewers not to love her and remember her next time they go shopping for detergent.
Good logo design is affordable, attractive, memorable, concise and meaningful.
Monday, February 1, 2010
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