We are all proud of the places we have lived in and the towns we grew up in. This proud thing is a sentimental attachment that can be well used in marketing and branding of your business or products. Some businesses have successfully used these sentiments by placing the name of their city in their business name or their product name.
When it comes to logo design and marketing, using your regional base as a proud symbol is a very effective marketing technique. In cities where businesses rely heavily on the tourists from other towns and countries, this could attract lots of new buyers.
You can use this in your logo design by adding a famous landmark's illustration into your logo. For example people in NYC can add statue of liberty to their logo design. Below are some examples of how people have used the regional association into their logo designs to attract customers:
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