The purpose of the technology is to make complex tasks easier for people who use that technology. There is a slight learning curve in whatever new technology you adapt. But today's personal computing has made it very easy for people to adapt new applications and run them. This has made personal desktop publishing very easy for common people. Today you can create a website, edit your photos, draw your own illustrations using these simple desktop tools. The question is if you can do all this on your own then why you should hire a professional to do that for you?
Specially small businesses who are just starting with limited resources find the idea of creating their own publishing material tempting. It can surely save you money for the time being but in the long run it is a very bad idea to do things on your own unless you are a web designer or have formal training in graphic design.
You should hire a professional logo design and web design service to create your business logo and web design. First of all a design is a plan, it is called design because it serves a purpose to achieve some goals. Professionals know what they are doing and how to achieve these goals. With their formal training in design they understand what works best. An amateur designer can not understand why some designs that work really good for others may not work for them.
Secondly, a business needs to be treated like a business and not like a charitable organization. Professional design makes your publishing material, your website and logo look good. This conveys a very positive message to your potential customers and business alliances that you are a serious business that is going to be here for a long time and they can trust on you.
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